Archive of Apple TV Rumors

Apple is set to introduce the next iteration of its Apple TV lineup at next week's September 9 media event, alongside the expected announcement of new iPhones, and a previously rumored feature is gaining additional traction today with a report from BuzzFeed claiming the new Apple TV will have universal search functionality, letting users search once and get hits from multiple sources, not just iTunes.

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Universal search feature will reportedly be a "cornerstone" of the new Apple TV, allowing users to, for example, search for one movie across services like Netflix, Amazon Prime Video, and iTunes, among others. The ability to search for actors and directors will also be included in the search options, and won't limit users to just movie or television show titles.
Sources familiar with Apple’s plans say that a cornerstone of the the company’s new set-top box is a universal search feature that will enable searches across multiple streaming video services as well as Apple’s iTunes Store. Instead of searching the catalogs of multiple video services one-at-a-time for a particular movie, you’ll now be able to search all — or most of them — at once and then choose the service on which you’d like to watch it. You’ll also be able to search for actors and directors, and run other more targeted searches as well — all with Siri.
The report also claims that the new Apple TV will "start" at a price point of $149, hinting that there could be more expensive models with perhaps the possibility of expanded storage capacities. The $149 retail price does line up with previous rumors that pegged the Apple TV of launching with either a $149 or $199 price tag. The company has been said to be keeping the third-generation Apple TV, currently priced at $69, as an entry-level option.

Along with Siri integration, the next-generation Apple TV is rumored to feature an A8 processor, a touch-pad remote, and an App Store with an SDK available for developers to create apps. The new box will be aimed at more than just video consumption, with recent rumors hinting that the newly designed remote control will include motion sensors to support "casual" gaming experiences.

Update 8:52 AM: According to a follow-up report by 9to5Mac, the new Apple TV's onboard storage will be in the 8–16 GB range, and the touchpad remote included with the box will be black rather than the silver seen on the current Apple TV remote.
Apple has been having early discussions with Hollywood executives about producing original video programming in a bid to potentially compete against companies like Netflix, Amazon and Hulu, according to a new report from Variety.

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Sources indicate the Cupertino, Calif. colossus has held preliminary conversations in recent weeks with executives in Hollywood to suss out their interest in spearheading efforts to produce entertainment content. The unit putting out the feelers reports into Eddy Cue, who is Apple’s point man on all content-related matters, from its negotiations with programmers for Apple TV to its recent faceoff with Taylor Swift.
It's currently unclear how large Apple's ambitions and commitment to producing original video content are, as sources have told Variety contradictory things about the Cupertino company's plans. One source says Apple wants to create development and production departments that could create long-term content like Netflix does with original TV shows and movies. Another source says Apple is "flirting" with the idea, and launched an "unprecedented bid" to sign Top Gear stars Jeremy Clarkson, James May and Richard Hammond when they left the BBC. However, Amazon ended up winning that bidding war.

In recent years, Apple has hired independent film content experts to shore up iTunes Movies' independent offerings with exclusive windows on films and a broader selection of content, including offering movies available for rent before or during their theatrical runs.

More recently, Apple has expanded into original content with its worldwide Beats 1 Radio station and music videos for artists like Drake, Eminem and M.I.A., which are reportedly produced in-house. With Apple's rumored live TV-over-the-internet service coming in 2016, it's likely the Cupertino company could be looking for original and exclusive content to lure customers to its service rather than its competitors.
The Apple TV's existing NFL Now channel was today revamped, changing the name to "NFL" and adding support for Game Pass subscriptions. Through the updated channel, NFL fans who have a Game Pass subscription can watch on-demand NFL games and live out-of-market preseason games on the Apple TV for the first time.

In late July, the NFL did away with its existing NFL Game Rewind program, which previously gave customers in the United States access to on-demand NFL games after they aired on broadcast television. Game Rewind was replaced with Game Pass, with access being added to the Apple TV and the NFL Mobile app on the iPhone and the iPad.

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The prior NFL Now channel that was on the Apple TV was limited to historic videos, breaking news, and game highlights rather than complete games as the NFL's contracts with television providers have previously prevented it from showing full game content on the television through the Apple TV.

Game Pass includes live access to most out-of-market preseason games, aside from those that are nationally broadcast, plus on-demand regular season, playoff, and Super Bowl games that are available after they air on broadcast television.

Game Pass is available in the United States, Bermuda, Antigua, the Bahamas, any U.S. territories, possessions and commonwealths (including American Samoa, Guam, Puerto Rico and the US Virgin Islands), and Mexico. An NFL Game Pass subscription is priced at $99.99 and access to content will last until July 31, 2016.

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NFL fans outside of the United States also have access to an international "Game Pass" service that offers up live games and on-demand content, which confusingly shares the same name as the new service available in the United States.

(Thanks, Dale!)
Apple's fourth-generation Apple TV will be released in October with a starting price of $149 or $199, according to 9to5Mac. The report claims that Apple will also continue selling the third-generation Apple TV for $69 as an entry-level device, although the set-top box is not expected to have support for an App Store or Siri.

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The report adds that Apple's much-rumored streaming TV service will be available "as soon as next year" through a software update for both the third-generation and fourth-generation Apple TV. The web-based TV service is expected to deliver a lightweight package of about 25 channels for around $40 per month.

The new Apple TV is rumored to feature a dual-core A8 processor, an App Store with a native SDK for developers, Siri voice control, HomeKit integration, a new user interface and a redesigned remote control with motion sensors, a touchpad on the top, physical buttons on the bottom and a microphone.

Apple is expected to announce the new Apple TV at its September 9th media event.
appletvremoteIn a report corroborating several oft-rumored features of the next-generation Apple TV, including an A8 chip and a native SDK for creating apps, TechCrunch editor-in-chief Matthew Panzarino has revealed that the set-top box will also have a motion sensitive remote control with multi-axis sensors, a touchpad on the top, physical buttons on the bottom and a microphone for Siri.

Panzarino claims the redesigned remote control will likely be targeted at casual gamers:
A game controller with a microphone, physical buttons, a touchpad and motion sensitive controls would be extremely capable. While Apple is likely going to target the broad casual gaming market, I would not be shocked to see innovative gameplay blossom from that type of input possibility. Think, for instance, of multi-player gaming with several people using voice input, or many popular genres of party games that would do far better on the TV than on an iPad or iPhone.
A new Apple TV with an App Store and easy-to-use controller could lure a significant number of casual gamers away from competing platforms such as Nintendo, in the same way that smartphones have undermined other handheld gaming devices. Coupled with on-demand movies and TV shows, home automation and a streaming TV service, the new Apple TV could dominate the living room.

Almost instantaneously, the Apple TV will no longer be Apple's "hobby" product.
If Apple did indeed ‘delay’ the Apple TV from being released at WWDC, then it probably had a reason. And, if my sources are correct, that reason could well be polish, polish, polish. The experience of using it is said to blow away the types of junky smart TV interfaces we’ve had to deal with so far. This is the first real Apple TV product.
Apple is expected to announce the new Apple TV at its September 9th media event.
As predicted in August, Apple is planning to hold a media event on Wednesday, September 9 at the Bill Graham Civic Auditorium in San Francisco, California. Media invites were sent out today, with Yahoo's Alyssa Bereznak sharing the first look at the artwork and tagline for the invitations: "Hey Siri, give us a hint."

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Image via The Loop

This year's iPhone-centric event is expected to see the debut of the next-generation iPhone 6s and iPhone 6s Plus, which, according to rumors, will include a reinforced body constructed from stronger 7000 Series aluminum, Force Touch, an A9 processor, 2GB RAM, and an improved camera.

Rumors have also suggested Apple will use the event to unveil the next-generation Apple TV, a major update from the existing set-top box. It will include a redesigned chassis with an A8 processor, more storage space, and a touch-based remote control, along with a new software system that includes Siri support and a full App Store.

We'll also get an update on the launch dates of iOS 9 and watchOS 2, and shortly after the event ends, we may see golden master software releases for the two software updates ahead of their final public launch.

In line with past events, the September 9 iPhone unveiling will begin at 10:00 a.m. Pacific Time. Apple has not yet confirmed whether the event will be live streamed on its website and through the Apple TV, but it is likely details on a live stream will be announced a few days ahead of the event.

Update: Siri itself is also getting in on the festivities with some witty responses.

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Update 2: Apple will be live streaming the media event on the web for Mac, iPhone, iPad, Apple TV and PC users.
The Apple TV was the fourth most popular streaming media device in the United States in 2014, according to new data compiled by Parks Associates. Sales of the Apple TV were eclipsed by sales of devices from Roku, Google, and Amazon.

Roku continues to be the most popular brand when it comes to streaming media devices, representing 34 percent of units sold, while Google and its Chromecast were responsible for 23 percent of device sales. Amazon's Fire TV was the third most popular choice, while Apple came in fourth. In 2013, the Apple TV was the third most popular streaming media device, but in 2014, it fell behind the newly introduced Fire TV and Fire TV Stick.

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Combined, streaming media devices from Apple, Roku, Google, and Amazon were responsible for 86 percent of all streaming media device sales to U.S. broadband households.

According to the data, almost 20 percent of U.S. households now own one or more streaming media players. When it comes to ongoing usage, Roku devices are unsurprisingly at the top of the list. 37 percent of households regularly use a Roku device, 19 percent use a Google Chromecast, 17 percent use an Apple TV, and 14 percent use an Amazon Fire TV/Fire TV Stick.

With a new Apple TV on the horizon, the streaming media device market could shift in Apple's favor in 2015 and 2016. The new Apple TV is a radical departure from the existing Apple TV, which has not been updated for several years. It will include a full App Store that supports games and apps, Siri integration, a refreshed design and operating system, more storage space, and a touch-based remote control.


The Apple TV won't be able to compete with devices like the Google Chromecast or the Amazon Fire TV on price, but it will bring a host of features not offered by other products.

Bloomberg reports that Apple will be unable to deliver their rumored live TV-over-internet streaming service for the Apple TV until 2016. Content negotiations are reportedly stalling the launch of the service, which Apple had hoped to be ready for their rumored September 9th media event.
The company wanted to introduce this year a live TV service delivered via the Internet, but is now aiming for 2016, said people familiar with Apple’s plans.
Apparently, pricing of the new TV service is one of the main hurdles in the negotiations. Bloomberg reports that Apple wants to offer "a package of popular channels" for $40/month, a significant discount from the average cable bill.

A new Apple TV set top box, however, is still said to be ready for release. The new Apple TV is rumored to have a touch-based remote control and full app store. Apple is expected to announce the new Apple TV on September 9th.
Apple yesterday began contacting some customers who recently purchased third-generation Apple TVs, informing them that their devices had shipped with an unspecified faulty part and offering an exchange for a brand-new unit shipped from the company.

Unlike some other repair or recall programs, Apple has not posted a public advisory about the issue, suggesting it is a small batch of affected units. As a result, the company is proactively reaching out to owners of the devices known to be defective and offering an exchange. Our defective Apple TV was purchased just a few weeks ago, and other affected customers are likely to have purchased their devices in a similar timeframe.

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Replacement Apple TV shipped overnight from Apple
Hi Mitchel,

I understand the concern, Apple typically does not reach out to customers proactively this way.

I just need you to confirm that you have this device and to make sure I have the right shipping address (i see that below). I will then send you a new apple tv, we will email FedEx labels to send back the old one then once we get the old one, we will send you an iTunes gift card for the troubles.
Some users receiving emails from Apple may not have experienced any issues with their Apple TVs, as workers at the Help Desk have noted the company is taking preventative measures in identifying devices with the faulty part before any problems may arise.

Because Apple is contacting affected users individually and has not posted an information page on the Apple TV issue, it's likely that only a very small number of people purchased a faulty Apple TV. Readers do not need to worry whether their Apple TVs are defective, as anyone with a bad device will be contacted directly by Apple. Those who have been contacted, however, should be reassured that this is a legitimate replacement program initiated by Apple.
Apple's annual fall iPhone event will likely be held on Wednesday, September 9, reports BuzzFeed's John Paczkowski, who has provided reliable information on event dates in the past. According to sources that spoke to BuzzFeed, the event will be held during the week of September 7, with September 9 targeted as the most likely date.

The event's focus will be on the next-generation iPhone 6s and iPhone 6s Plus, both of which will feature a Force Touch display, an A9 processor, an improved camera system, and a faster LTE chip, among other features. Apple may also unveil new iPads at the event, but the 12.9-inch iPad Pro "seems to be a wildcard," says Paczkowski, meaning it could come at the event or at a later date.


In addition to the iPhone and iPad, Apple is also expected to unveil the next-generation Apple TV. The Apple TV will be a huge update over its predecessor, featuring an updated A8 processor, a full App Store, a touch-based remote control, and Siri integration. It will, of course, include an entirely revamped body as well.

With Apple unveiling the new iPhones on September 9, pre-orders, if available, are likely to kick off on Friday, September 11. The two devices are then likely to officially launch later in the month, perhaps on September 18. iPads and the Apple TV will probably launch during the same time frame.
Apple is planning to introduce its long-awaited next-generation Apple TV in September, reports Buzzfeed's John Paczkowski. According to sources familiar with Apple's plans, the new set-top box will be unveiled in September at the same event where Apple will unveil the next-generation iPhone 6s and 6s Plus.

As has been previously rumored, it is said to include an A8 processor, a touch-pad based remote that's "drastically improved" compared to the current version, a new operating system that supports a full App Store, developer APIs, and Siri voice control, and more on-board storage to accommodate apps. Physically, the Apple TV will take on a new, slimmer look.

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Apple will not be introducing its rumored television service at the same time, with sources telling Buzzfeed that the Internet-based streaming service could possibly launch in late 2015, but 2016 is more likely. Current rumors suggest Apple's television offering will bundle approximately 25 channels and cost between $30 to $40 per month.

Apple was widely expected to introduce both its new Apple TV and its upcoming streaming television service in June, at its annual Worldwide Developers Conference, but the two products were not ready for launch at that time. Apple postponed its release of the set-top box because it was "not ready for prime time" and held off on the television service because deals were not completed.

Apple has not introduced a revamped version of its Apple TV since 2012, so an updated set-top box with App Store support and other features will be a major change from the platform that we know and use today.
Apple's discussions with ABC, CBS, NBC and Fox for its much-rumored streaming TV service are gaining momentum, according to the New York Post. The report claims that Apple has enlisted networks to negotiate with local TV stations on their behalf, and the networks are said to be close to securing those rights with affiliate groups such as Tribune and Sinclair.

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Networks are reportedly telling affiliates that they will be able to share the revenue generated from Apple's streaming TV service if they offer their feeds on the platform. The inclusion of local TV stations is important for the success of Apple's cable-cutter service, expected to launch in the fall for devices including iPhone, iPad and Apple TV. The service is speculated to cost between $10 and $40 per month.
At CBS, executives are talking to affiliates about conducting Apple negotiations on their behalf, one TV source confirmed.

At Fox, the network “has the ability to negotiate with Apple [for affiliates], or it will have it very soon,” a second executive added.
Disney and CBS will likely be among the first networks to reach a deal with Apple for its à-la-carte streaming TV service, according to the report, although some sticking points remain in the negotiations. Cable channels such as Discovery and ESPN are also expected to be included in the subscription-based service, which is rumored to include a skinny bundle of around 25 channels.